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Tristian Greenfield, Great Orme Brewery

Tristian Greenfield is benefitting from Elevate Gogledd’s management training programme

With a move to larger premises imminent and new brewery tours on the horizon, it promises to be a busy but exciting summer for The Great Orme Brewery.  To prepare for the new developments Sales Manager Tristian Greenfield is benefitting from Elevate Gogledd’s management training programme, as new staff are to be taken on in the expansion process.

Established in November 2005, Great Orme Brewery is currently situated in Glan Conwy but a move to Builder Street in Llandudno will better accommodate this growing business with big plans for the future.  The new premises are due to open in mid to late October, with the brewery tours starting shortly after in early November.  An assistant brewer will be taken on in September and a second delivery driver, complete with new van, in January, with the prospect of further new jobs to follow.  Tristian attended the Elevate HR / management courses in order to ease the recruitment process and refine management practices.  Finding them invaluable, he is keen to extol the virtues of the scheme: 

“What I have learnt will be very useful and I could not rate the training highly enough.  Although we try to create a family atmosphere, we also aim to be very modern in the way that we work and the courses gave me the chance to hone my management skills with a view to going forward in a dynamic way.”

A leading producer of quality real ale and lager, The Great Orme Brewery has a growing reputation as one of the area’s premier breweries, with its ale now stocked in some of the finest pubs, restaurants and hotels in North Wales.  No small part of its success, though, can still be attributed to its first principles of using natural ingredients and traditional brewing methods to brew beers they feel proud to produce, whilst being known as an honest and pleasant company with which to work.

Tristian has been so impressed with Elevate’s business training that he has just signed up to the Social Media Marketing course starting in September, with Brewery Managing Director Jonathan Hughes following suit, eager to attend the January course.  By so doing, Tristian hopes to be able to further publicize the company and discuss its development in real time.  He says:

|"Given the track record of the previous training, I have high hopes for the new course and am looking forward to it.  I have everything to gain by looking deeper into digital media marketing in order to give us a better insight.  There is always more to learn."

The Great Orme Brewery produces a range of bottled beers and cask ales including:  Cambria, Orme, Celtica, Merlyn and Welsh Black.  Atlantis and Ynys Môn have become available in bottle form this year and are already receiving rave reviews from real ale lovers.  It is also one of the four local breweries behind the thriving Albion pub, Conwy’s highly acclaimed drinking establishment, which is bucking the national trend of pub closures, forming a testament to the growing popularity of microbreweries. 

"In 2013 The Great Orme Brewery was awarded ‘Champion Mild of Britain’ for its Welsh Black, in the Champion Beer of Britain competition run by the Campaign for Real Ale (CAMRA), reputed to be the most prestigious beer competition in the country.  The Brewery also received two Gold Stars in the Guild of Fine Foods Great Taste Awards for its Celtic ale, and in 2013 and 14 was awarded a Gold Star by SIBA, the Society of Independent Brewers." 

With the move to new premises underway, new brewery tours planned, and more benefits from a great training programme in prospect, the future of The Great Orme Brewery couldn’t look brighter.

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